Professor Maria Claudia Bonadio has a PhD in History through Unicamp and is a researcher on themes related to gender, consumption and visual culture. She is currently developing research on the relationship between soap operas and Brazilian fashion with support from Fapemig. Author of the books “Moda e sociabilidade: mulheres e consumo na São Paulo dos anos 1920” (2007) and “Moda e publicidade no Brasil dos anos 1960” (2014). She is also the organiser of the books “História e Cultura de Moda” (2011) and “Histórias do vestir masculino” (2017). She has articles published in national and international journals such as Fashion Theory; International Journal of Fashion Studies; Film, Fashion & Consumption. She is the leader of a research group called “History and Culture of Fashion”. Since 2015 she has been editor of the magazine dObra[s]: by the Association of Studies and Research in Fashion.