Rembert Hueser is a Professor of Media Studies at the Goethe University, Frankfurt and the Co-Director of the Graduiertenkolleg “Configurations of Film.” His work focuses on Film and Media Studies, History of Science, Cultural Studies, Contemporary Art and Architecture. He is particularly interested in the rhetoric of scholarly writing. How do you observe something that already observes itself within its own respective media? How do you get engaged with a certain topic? How do you get rolling? “There is always a way out” [“Einen Ausweg muß es geben”] (A. Kluge).